Herbert Thuo is a startup strategy expert whose background is in strategy, technology, and marketing. He has worked across various levels and different geographies/projects in Africa over the last 14 years. Herbert is passionate about the critical role that advisory and coaching play in the growth and scale of SMEs, startups, and family businesses across East Africa. With projects handled exceeding $100 million in added value, Herbert has carved out a niche focused on business advising specifically fashioned for SMEs, startups, and family businesses.