The Story

When Midrow Kenya’s first product line failed, Wilson Kibara thought his business was over, but then he saw an unexpected opportunity with ketchup and authentic tomato sauce. Within a year, he had manufacturing facilities ready. Wilson spent 20 years with food manufacturers including Coca-Cola and Unilever, so making the sauce was no problem. He just didn’t quite know how to sell it.

Then he joined the Sinapis Entrepreneur Academy. “This course was more eye opening to me than my 20 years in the industry!” Wilson says Sinapis helped him understand his customers. It gave him a clear roadmap by helping him create a business plan. His vision is to make his Fleefol brand a household name in Kenya and beyond,

 

The Impact

As a result, Wilson cut production costs by 30%, more than doubled his clientele, and grew his units sold by over 35x. In less than a year, Midrow Kenya had tripled their average monthly revenue. And they have grown beyond ketchup and tomato sauce. Midrow Kenya has expanded its product line to also include chili sauce and honey.

Wilson is also implementing the Kingdom business principles he learned at Sinapis. He asks, “Is what we are doing according to what God desires?” And to be sure his team also views their work as service to God, each week they discuss one of the 7 principles and how it relates to their work.